Jesús Moreno Cuevas

jemorenocuevas@gmail.com

044 55 6560 0352
22.11.1981

Mexico City.

 

 

  

AWARDS & RECOGNITION.

 

EFFIE AWARDS MÉXICO 2016;

BRONCE with Nissan - “NISSAN NP300 FRONTIER”.

GOLD with Nissan - “UNBREAKABLE”.

 

•CÍRCULO CREATIVO MÉXICO 2013; 

Silver with Nissan - “Nissan Sports Adventure /Discovery Channel”.

 

THE BIG BOOK OF DESIGN IDEAS;

Advertising prints for American Express included in the 3rd edition.

 

OBJECTIVE

To work in team to create attractive images, functional ideas and campaigns that talk honestly and congruently with the behavior of the brand with a fresh style. 

 

PROFESSIONAL EXPERIENCE

I have worked with local and global brands creating ATL, BTL & digital campaigns, such as HYUNDAI,  Nissan, Visa, Whiskas, CETES Directo, NAFINSA, Palacio de Hierro, Bachoco, Volaris, Absolut Vodka, Arcelor-Mittal, Parque Reforma, Xenical (Roche Pharmaceutical), Shyla, Fundemex, Café Punta del Cielo, Inmobiliaria Liverpool, HYATT Hotels, American Express, IMU, IXE Banco, RCI and others.

 

INNOCEAN WORLDWIDE MEXICO / June 2015 to date.

Art Director & Illustrator
- Development of ATL and integrated campaigns for Hyundai
.

 

TERÁN/TBWA / November 2008 to june 2015.

Associate Creative Director
- Development of integrated campaigns for
Nissan.

Achievements: Two campaigns and some projects in which I have collaborated are included in Nissan’s global reel, used as a reference for other countries. 

- Art Director Sr.

- Development of integrated campaigns for Visa, Whiskas, CETES Directo, NAFINSA, Palacio de Hierro, Bachoco, Volaris.

Achievements: I developed 35% of global guidelines for the "Go with Visa" campaign. I also collaborated in the development of 30 photographs (Gollages) used and adapted to different countries for the same campaign globally.

 

FREELANCE / 2012

- Graphic Designer.

- Development of graphic design for GMX Seguros. I implemented the

guidelines for its visual identity.

 

TEQUILA/ TERÁN/TBWA / November 2007 to November 2008

Art Director Senior.

- Development of ideas, graphic design, digital retouching, illustration, as well as the implementation of BTL campaigns for Absolut Vodka, Arcelor-Mittal, Shyla, Fundemex and other brands.

 

Estudio 021 / April 2005 to October 2007

Graphic Designer Sr.

- Creation and execution of graphic design, shopper marketing materials, digital retouching, illustration as well as the implementation of BTL campaigns and direct mailings for Café Punta del Cielo, Inmobiliaria Liverpool, HYATT Hotels, American Express, IMU, IXE Banco, RCI and others.

- Graphic Designer Jr.

 

Editorial Grupo Patria Cultural / September 2004 to April 2005

Freelance illustrator.

- Creation of illustration for elementary and high school textbooks.

 

Facultad de Ciencias UNAM / May 2004 to October 2004

Freelance Graphic Designer and Illustrator.

-Creation of the visual identity and scientific illustration of seaweed for the Herbario of the Universidad Nacional Autónoma de México’s Facultad de Ciencias.

 

EDUCATION

 

2015

Postgraduate studies in progress.

“3D modeling in MAYA”. Intermediate level.

EUNOIA.tv

 

2014

Postgraduate studies.

Motion Graphics in After Effects”.

Escena School. -Diploma-

 

2013-14

Postgraduate studies.

 “Animation and 3D modeling with MAYA”. Basic level.

Escena School. –Diploma-

 

2011

Graduate studies.

“On purpose photography” By Flavio Vizarri.

 

2010

Postgraduate studies.

“Programming in Flash for web”.

ENAP. UNAM. -Graduated-

 

2007

“How Design Conference”

Atlanta, Georgia, USA.

 

2003

Postgraduate studies.

“Ilustración Científica de la Historia Natural”.

Facultad de Ciencias, UNAM. -Diploma-

 

2000-2004

"Licenciatura en Diseño y Comunicación Visual"

Specialized use of illustration techniques. –Degree-

Escuela Nacional de Artes Plásticas -ENAP-

(Today “Facultad de Artes y Diseño –FAD-”), UNAM. 

 

2000

Postgraduate studies.

“Architectural drawing”.

ENAP. UNAM. -Graduated-