Jesús Moreno Cuevas
044 55 6560 0352
AWARDS & RECOGNITION.
•EFFIE AWARDS MÉXICO 2016;
BRONCE with Nissan - “NISSAN NP300 FRONTIER”.
GOLD with Nissan - “UNBREAKABLE”.
•CÍRCULO CREATIVO MÉXICO 2013;
Silver with Nissan - “Nissan Sports Adventure /Discovery Channel”.
•THE BIG BOOK OF DESIGN IDEAS;
Advertising prints for American Express included in the 3rd edition.
To work in team to create attractive images, functional ideas and campaigns that talk honestly and congruently with the behavior of the brand with a fresh style.
I have worked with local and global brands creating ATL, BTL & digital campaigns, such as HYUNDAI, Nissan, Visa, Whiskas, CETES Directo, NAFINSA, Palacio de Hierro, Bachoco, Volaris, Absolut Vodka, Arcelor-Mittal, Parque Reforma, Xenical (Roche Pharmaceutical), Shyla, Fundemex, Café Punta del Cielo, Inmobiliaria Liverpool, HYATT Hotels, American Express, IMU, IXE Banco, RCI and others.
INNOCEAN WORLDWIDE MEXICO / June 2015 to date.
Art Director & Illustrator
- Development of ATL and integrated campaigns for Hyundai.
TERÁN/TBWA / November 2008 to june 2015.
Associate Creative Director
- Development of integrated campaigns for Nissan.
Achievements: Two campaigns and some projects in which I have collaborated are included in Nissan’s global reel, used as a reference for other countries.
- Art Director Sr.
- Development of integrated campaigns for Visa, Whiskas, CETES Directo, NAFINSA, Palacio de Hierro, Bachoco, Volaris.
Achievements: I developed 35% of global guidelines for the "Go with Visa" campaign. I also collaborated in the development of 30 photographs (Gollages) used and adapted to different countries for the same campaign globally.
FREELANCE / 2012
- Graphic Designer.
- Development of graphic design for GMX Seguros. I implemented the
guidelines for its visual identity.
TEQUILA/ TERÁN/TBWA / November 2007 to November 2008
Art Director Senior.
- Development of ideas, graphic design, digital retouching, illustration, as well as the implementation of BTL campaigns for Absolut Vodka, Arcelor-Mittal, Shyla, Fundemex and other brands.
Estudio 021 / April 2005 to October 2007
Graphic Designer Sr.
- Creation and execution of graphic design, shopper marketing materials, digital retouching, illustration as well as the implementation of BTL campaigns and direct mailings for Café Punta del Cielo, Inmobiliaria Liverpool, HYATT Hotels, American Express, IMU, IXE Banco, RCI and others.
- Graphic Designer Jr.
Editorial Grupo Patria Cultural / September 2004 to April 2005
- Creation of illustration for elementary and high school textbooks.
Facultad de Ciencias UNAM / May 2004 to October 2004
Freelance Graphic Designer and Illustrator.
-Creation of the visual identity and scientific illustration of seaweed for the Herbario of the Universidad Nacional Autónoma de México’s Facultad de Ciencias.
Postgraduate studies in progress.
“3D modeling in MAYA”. Intermediate level.
Motion Graphics in After Effects”.
Escena School. -Diploma-
“Animation and 3D modeling with MAYA”. Basic level.
Escena School. –Diploma-
“On purpose photography” By Flavio Vizarri.
“Programming in Flash for web”.
ENAP. UNAM. -Graduated-
“How Design Conference”
Atlanta, Georgia, USA.
“Ilustración Científica de la Historia Natural”.
Facultad de Ciencias, UNAM. -Diploma-
"Licenciatura en Diseño y Comunicación Visual".
Specialized use of illustration techniques. –Degree-
Escuela Nacional de Artes Plásticas -ENAP-
(Today “Facultad de Artes y Diseño –FAD-”), UNAM.
ENAP. UNAM. -Graduated-